Fur-Free Fashion: SS 18/19

Fur-Free Fashion: SS 18/19

This year the British Fashion Council (BFC) announced that London Fashion Week (LFW) would be animal fur-free for the first time ever.

With results from a survey conducted as part of their Positive Fashion initiative, the BFC stated that ‘the survey results reflect a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer sentiment but also encouraged by the stance of multi-brand stores who are moving away from selling fur.’

This is a big deal. If a trillion-dollar industry can reject animal cruelty its effect with be palpable.

As we are all aware fashion week sets the pace for the coming year, its influence rippling out everywhere. Whether it’s on the Instagram Stories of the celebrities in the front row or the street-style that catches your eye on an early-morning commute, each year’s trends crash in from the catwalk to the mainstream like waves off a rocky shore.

Thus, the fur-free shows will not only curb a demand for the production of fur but, hopefully, the ripples it causes will promote a positive cultural change. Maybe there will be a change in tide for next year’s New York, Milan and Paris shows.

However, fur was not the only positive change to London fashion week

However, fur was not the only positive change to London fashion week and as a result of the Positive Fashion initiative, the Council also strived for greater sustainability, equality/diversity and craftsmanship.

But did the LFW live up to its new high standards?

There was a surplus of incredible craftsmanship. Designers like Mary Katrantzou’s collection showcasing intricate prints and knits with influences/reference to iconic artworks and milestones. Alongside Faustine Steinmetz’s use of handwoven materials to create a simple 10 item collection with a textile twist; LFW certainly fulfilled its craftmanship quota.

The Councils pledge for sustainability was showcased in the boycotting of fur and Vin + Omi’s inventive collection, made using recycled plastics. Definitely an improvement after the Burberry Bag Burning scandal.

In addition, the week saw greater diversity in each show: with 47-year-old Stella Tennant opening Victoria Beckham’s anniversary event, Valeria Garcia sporting breast pumps at Marta Jakubowski’s show and designers like Xiao Li: whose innovative layering breathed life into the SS 18/19 catwalk.

Moreover, the Council have partnered with the British Fashion Model Agents Association, in an effort to combat industry challenges facing models today.

Clearly, LFW is making headlines for all the right reasons this year, showing that fashion can be fur-free and fair.

[Photo Credits: Juan CC BY-SA 3.0]

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