Some of the most critical and current concerns of today's time are climate protection and environmentalism.
Swedish climate activist Greta Thurnberg is thereby leading our march into a greener, better, and most importantly, existing future.
While appropriate eco-friendly behaviour, such as saving water, using energy-saving lightbulbs or trying the reduce one's plastic usage, are becoming more and more part of our daily lives, other areas get the short end of the stick.
One of these areas is fashion, as eco-friendly clothing is often associated with being 'uncool' and 'unfashionable'. However, fashion brands are working to improve their sustainability.
In 2015, Adidas and their partner, Parley for the Oceans, introduced a shoe made from yarns and filaments formed from recycled marine plastic waste and illegal deep-sea-gill nets. Furthermore, they announced that this year 11 million pairs of these shoes would be produced and pledged to use only recycled polyester in every possible product by 2024.
Another popular sports and lifestyle brand that joined the environmentalism movement is Vans. They recently introduced a new shoe made from recycled eyelets, lining and rubber waffle outsoles, creating footwear which is made entirely from recycled goods. In addition to this, they also launched a recycling programme which allows customers to bring in old Vans to selected stores. For that customers receive Vans vouchers or reward points while the outworn shoes will be recycled into items like phone cases or skateboard decks, reducing waste.
Not only are more established brands like Adidas and Vans changing but more and more new brands are emerging who have devoted themselves to eco-friendly design.
Additionally, environmentalism is being celebrated at fashion events across the globe like the Neonyt fair in Berlin. From 2nd to 4th of July 2019, numerous lifestyle, fashion and accessories brands are coming together. The name of the fair, 'Neonyt', is derived from the ancient Greek word "neo", which means 'new' and 'revolutionary', the Scandinavian word "nytt" also means 'new'. This name emphasises the event's call for the fashion and textile industry to transform. Their programme reflects this message too, as future-orientated topics (this year's topic is 'water') and numerous events paint a new image of fashion, sustainability and innovation.
The brands present at the fair are from around the world showcasing clothing, accessories and beauty- demonstrating how these industries can remain sustainable, and fashionable!
For further information on the fair, click here.